The series Alpine 70 years : Episode 1 – The Alpine legend 

70 years ago in July 1955, just a few days after creating Alpine, Jean Rédélé presented his first three A106s to the top management of Renault. By positioning blue, white and red cars in front of the historic building in south-west Paris, the young entrepreneur skillfully set the scene for his ambitions to create a French sports brand based on Renault powertrains.  His confidence was infectious, and he quickly obtained the support of the Renault HQ. It was the start of a wonderful adventure – through innovation, industry and motorsports – that continues to this day. The series ‘Alpine, 70 years’ tells the story of this epic tale, full of achievements and challenges, and sheds light on the brands ambition to grow and evolve over the next few years in several themed episodes.

The first episode, entitled ‘The Alpine legend ’, looks at the origins of the brand and the challenges it faces in the age of electric mobility. It is based on the testimonies of two key players : Philippe Krief, the CEO of Alpine, and Jean-Charles Rédélé, the son of the brand’s founder, who is also an amateur driver at the wheel of a modern Alpine A110  and a collector of the most iconic Alpine. He welcomed us at the heart of his collection, located in Paris on the premises where the very first Alpines were built.