Brand Strategy
The ambitions of the Alpine brand for 2030 and its contribution to futuREady, Renault Group’s strategic plan.
Founded in 1955, Alpine has established itself over the years as a brand with distinctly French sports cars.
Drawing from the heritage and expertise of its historic Dieppe factory, as well as the engineering mastery of the Alpine Racing and Alpine Cars teams, it embodies automotive excellence and innovation within the Group.
As a Business Unit generating its own resources, Alpine firmly believes in the role of motorsport as an accelerator for the development of technologies enabling decarbonized mobility.
2024 marked a turning point in Alpine’s ambitions, with the brand unveiling its expansion strategy under the “Dream Garage” concept, broadening its product range beyond the iconic Alpine A110. This includes the Alpine A290 sporty city car, followed in 2025 by the Alpine A390 sport fastback.

01
In 1955, passionate entrepreneur Jean Rédélé founded Alpine on three pillars: agility, elegance, and a competitive spirit. Designed by drivers for those who want to master the asphalt, the Alpine legend was built through iconic victories and an unwavering commitment to motorsport.
This philosophy is reflected in the current model range, starting with the Alpine A110, which delivers agility and dynamism in all circumstances. Alpine celebrated its 70th anniversary in 2025 and evolved the Alpine A110 range with two new versions, the A110 R 70 and the A110 GTS, which preserve this timeless DNA.

02
Alpine continues its strong growth trajectory with the A290 and A390, two all-electric models that bring Alpine’s performance DNA to new segments. At the 2026 Paris Motor Show, the brand also showcased its vision for the future through A110 Sculpture, an artistic interpretation of the next-generation A110, and A310 VISION, a concept car exploring new territories for Alpine.

03
Alpine is taking on the challenges of the future by building a global range of 100% electric vehicles. The high-performance APP platform (Alpine Performance Platform), entirely developed by Alpine, will enable the brand to offer vehicles true to its sporty and agile DNA, adapted to all markets.



04
Alpine is Renault Group’s brand dedicated to innovative, authentic, and exclusive sports cars. As an innovation laboratory, Alpine develops its own technologies, such as the hydrogen internal combustion engine.
The Alpenglow Hy6, equipped with a 740-horsepower twin-turbo V6 hydrogen engine, is the perfect illustration of this vision. This visionary vehicle demonstrates Alpine’s ability to combine sporting performance with decarbonization, offering a new perspective for sports cars and motorsport, with technological mastery that positions Alpine as a pioneer in the industry.
05
Inspired by the Alpine A310 launched in 1971, the Alpine A310 Vision reinterprets Alpine’s DNA through a contemporary retro futuristic vision of the sports car. Built on the Alpine Performance Platform, this concept car explores new proportions, a pure design language and an innovative architecture that unlocks unprecedented creative freedom. With the Alpine A310 Vision, Alpine opens the door to new possibilities for its future models while remaining true to the values that define the brand: feeling of lightness, exhilarating performance, and long-lasting driving pleasure.

06
Since 2021, Alpine has been active in motorsport through the BWT Alpine F1 Team in Formula 1, the Alpine Endurance Team (FIA WEC championship, Hypercar category), as well as the Alpine Elf Europa Cup and competition-specific versions of the Alpine A110 designed for GT4 and Rally racing.


“Alpine is the brand for people with a passion for motorsports and technology. It is a brand of excellence, building on a magnificent heritage to deliver a promise of advanced performance on the road and on the track, compatible with ambitious decarbonisation targets. Alpine is a brand with impressive assets: a first-class engineering centre, unique manufacturing expertise, an expanding distribution network, and the prestige and recognition associated with its presence at the very highest level of motorsports”
Philippe Krief
CEO Alpine
Alpine Stores
Markets
Triple-digit growth
employees, including
The historic Alpine factory building the A110
The headquarters of Alpine Cars
The headquarters of the BWT Alpine Formula One team
Unique expertise driving performance
Renault Group's centre of excellence for electric vehicles
From its founding in 1955 to its rebirth and debut in Formula 1 racing, relive the history of the brand.
Our purpose at Alpine is turn our passion into success on the road and on the racetrack. We are committed to creating an inclusive working environment where everyone can express their talents. We make sure that every member of the team has access to the best career opportunities and is able to grow their skills in order to achieve their ambitions. Building the fastest cars is a team effort, and we are always looking for teammates who share our passion for performance and racing.